2014 © Matthew Swanepoel. All rights reserved.

CADILLAC “BLS”

A 60sec spot highlighting the sharp lines and aggressive styling of the Cadillac BLS.

We slowly move around the car, revealing more detail as we explore every corner and aspect of the new design. What appears to be a dagger, flying through silk draping, ignites the car, and like a bull released into the ring, we are treated to the power from the 2.8 L turbocharged V6. Gracefully shredding silk as the new compact executive car roars around, eventually breaking free into a stylized world.